The use of Meta element for SEO
Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.
They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user’s site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a Web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the website Continue reading: Meta element – Wikipedia, the free encyclopedia.