2012 Expert Hiring Guide – Marketing Consultants: What you need to know to select the best marketing consultant for your business.

2012 Expert Hiring Guide - Marketing Consultants: What you need to know to select the best marketing consultant for your business.

So you’re a small business, and you think it’s time to do some promotion and marketing for your company. There are a couple of choices you have. You can hammer out a marketing plan and implement and execute it yourself. Or you can hire a professional marketing consultant. But, what’s the difference? How much money will you really save by handling your own marketing? And what can a marketing consultant do for you that you can’t do for yourself? And just what is a marketing consultant any
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